BSBMGT616 Develop and Implement Strategic Plans

Assessment 2 – Case Study

Canterbury Renovation Strategic Plan of Action

1. Vision Statement:

Canterbury Renovations aims to be a leader in the industry, which has the best design, humanizes products and services, reasonable price, and provide people a sustainability lovely home. Canterbury Renovation will be a sweet assistant to build your own.

2. Mission Statement:

Canterbury Renovations believes that attention to height completion, convenience and customer service sets us apart from our competition. It doesn’t mean we don’t care about the quality. Canterbury Renovations work with high-quality material suppliers to provide the highest quality service. Thus, we offer after sales maintenance and a seven-year guarantee covering workmanship to help customer confidence using our products. All parts are guaranteed to get a new in warranty period, also with a discount selling for customer meet the needs.

At meanwhile, we have a professional design team to help customer accomplish their dream house. From design, selection of materials, amend budget to meet the need, customer have the final authority to make a decision. We look forward to continually innovation and change to achieve business goals in order to meet customer needs.

3. Information and Research:

Type of Environment

Information that you would use to establish this.

General

Global

There are more and more investors and immigrants from China and India. They brought the different culture and life style in. It is a big challenge to open the new market in their circle.

Technological

According to the popularity of internet, people more likely to shop online. If there is no need to go out but still can discuss how to renovate your house and make it easier that would be great.

Economic

In recent years, it is getting difficult for young generation to buy a house. They rather rent a place to stay for 1 year even shorter. “Home” for them is not a sustainable word; it may be having more possibility.

Internal

Tangibles

Canterbury Renovation will have a showroom for people to visit. It provides a space where projects can be discussed, planned and contract signed. Also demonstration of work and products available.

Intangibles

§ Have written a set of guidelines for all staff outlining expected behaviors, being helpful and courteous to customers and being punctual to work site.

§ Doesn’t have many written procedures. But will employ the services of a professional writer to create an operational manual.

§ The proprietors are experienced in the industry and have financial capacity to conduct business successfully.

§ They need training or experience in managing staff

External

Customer

Canterbury Renovation is new business and has no existing clients, project or history to account for.

Suppliers

§ Canterbury Renovation will work with the best suppliers to provide high quality products and services.

§ The proprietors are experienced in the industry, they can find good suppliers and seek consensus to reach the goal.

Competitors

There are lots of companies in the market share, like Bunnies, The Works (Bed Bath N' Table) , IKEA, and so on. They provide different design products and materials which are having reasonable price. But most of them don’t provide design process to meet customer needs.

Labor market

§ In recent years, there are many young people can’t find jobs. This is a good chance for them; because of we will provide training for all staff into the preferred service technique and style for the business.

§ There are lots of local artists and designers we can recruit.

§ We also need to recruit designers with different background to meet globalization.

3. PEST analysis.

Subject of PEST analysis: (you will need to put at least 4 into each category)

Political

Economical

§ In the last couple of years, Australia has signed free trade agreements with Japan, China and now 12 countries in the Pacific region.

§ Prime Minister Malcolm Turnbull will put $1.1 billion into switch from mining to tech to boost innovation in Australia, and map out a pathway beyond the country's fading resources boom .

§ The government will reform solvency laws. The current penalty period for bankrupts would be reduced from three years to one year. Company directors would be given more protection from being held personally liable for a failed business, striking a new balance between encouraging entrepreneurship and protecting creditors .

§ The government plans to introduce new laws that would enable companies to access crowd-sourced equity funding to develop innovative business plans. Early stage investors in start-up would be provided with tax concessions .

§ Australia needed to make the economic transition after the mining investment boom.

§ Housing and construction were central option to that transition, but the property boom is un sustainable, oversupply of housing market probably will continue to deteriorate.

§ In Melbourne, n obody used houses as many as 80,000, which means the city of nearly 5 % t of the house is vacant, and the greatest cause of this is the Chinese investors to bid up housing prices .

§ Australia has a problem with falling inflation and it has vital influence for everyone, from workers who are less likely to get solid pay increases, to businesses which will have less power to increase prices, and profit margins .

Social

Technological

§ Thousands of Australians who dream of owning a home within a reasonable commute of their city workplace just can’t afford one.

§ Most of people rather rent a house or share with someone to cover the expenditures.

§ People pursue a consumption is affordable, convenient and time-saving. They still care about design, but they won’t pay for it if the price they can’t accept it.

§ People who have higher status in society may pursue a consumption is high quality and reliable.

§ Th ere are more and more commercial activity can be done through the APP or internet. People even no need to see each other but still can finish the task.

§ Bunnies and IKEA, these kinds of companies provide a variety options, no need to worry about different brands due to non-replacement.

§ Technological era emphasis on automation, how to upgrade the old equipment to meet the new revolution?

§ Continuous develop products with innovation and design to meet the need of era.

4. Strengths and Weaknesses of existing and potential competitors and allies (at least 3 for each category)

Competitors

Allies

Strengths

§ On the market for many years of achievement .

§ Brand image has been deeply rooted.

§ They have a diverse selection and market share.

§ Have enthusiasm to create business opportunities.

§ Willing to pay effort to manufacture high quality products.

§ Size of the organization is small, more manageable listen to all opinions

Weaknesses

§ The product has lost its freshness with its brand image.

§ They are selling design but not help people implement their dream.

§ Have cheap price but no maintenance and guarantee.

§ Lack of experts to help running the business.

§ Must be to pay lots of effort to gain market share.

§ Without brand image, lack of popularity.

5. SWOT Analysis (at least 3 for each category)

Strengths

Weaknesses

§ The proprietors are experienced in the industry and have financial capacity to conduct business successfully.

§ Provide free design, after sales maintenance with a 7 year guarantee covering workmanship.

§ All the materials selected will be of the best quality suitable for the purpose.

§ This needs to be balanced against producing good quality.

§ It’s a new business have no existing clients, project or history.

§ Currently doesn’t have complete procedure and operations manual to follow.

§ Lack of staff, experience managers and specialists.

Opportunities

Threats

§ Develop a complete training system to meet the sustainable need of business.

§ Foster good relationship with allies and suppliers to create common interests.

§ Create a brand new image in the industry to catch people’s eyes.

§ People pursue a consumption is affordable, convenient and time-saving.

§ Catch up with the fast pace of technological change to meet the need of consumer.

§ The needs of price to be balanced against producing good quality.

6. Co-operative Ventures

Co-operative Venture

Risks (explained in full)

Cost Benefit (discussed in full)

1. Cooperate with Software Development Company to develop APP software to help customer discussing their project. Including text, simple graphics and file transfer functions.

The software has to be done by technology expert and keep following up the system is running well. All the information from our clients, their contact details, ideas, project cost, will be record to the system; everything is vital need to protect.

According to the issue above, cooperate with a reliable software company is very important. Also need to consult with lawyer and relevant experts to develop contracts to make sure all programs are under legal protection.

This is a technology era; most of businesses using APP to assist their business connect to customer. The functions may include shopping, survey, gaming, and news, anything that can deepen awareness of the brand impression.

But using APP to running a renovation project is innovative.

This may be able to take us to a new consumer-style in the industry.

According to its convenient and novel, it may be attracting people want to try this service, and help to establish our brand image.

2. Collaborate with Real estate and construction companies; supply our installation of equipment and fittings. They can provide the customer needs and market environment information.

Recent report express that Melbourne city of nearly 5 % t of the house is vacant . The other report from Sydney said, t he property boom is un sustainable, oversupply of housing market probably will continue to deteriorate.

If there is no one wants to buy the property, it means we can’t get the benefits as well. At present, people more likely to rent a house rather than buy one. Those who have the ability to invest in real estate may be chosen to renew the equipment. How to drive down the budget and ensure the quality of people willing to pay is a major challenge.

Cooperate with real estate and construction companies is aim to demonstrate our quality products and services. At the same time, we can share the information about market trend and expand customer base. This helps us to improve our operation program to meet the needs of customer and won’t isolate from market.

7. Objectives for now and into the future:

Strategy

Priority

Timeframe

Responsible Party

Measurable (this could be KPI’s)

Resources

Develop APP software to discuss the project with customer. Including text, simple graphics and file transfer functions to express the ideas.

1

§ Develop the software within half year.

§ Run the function smoothly within a year and keep improve.

§ CEO

§ Design department

§ Software Development Company

§ IT department

§ Customer service team

§ Get 80% customer satisfaction

§ Get 20% the efficiency of case completed by APP

§ System usage reaches 30 % of customer base

§ Design department

§ Software Development Company

§ IT department

§ Customer Service Centre

Collaborate with Real estate and construction companies; supply our installation of equipment and fittings, and all associated building services. Share the customer needs and market environment information.

2

§ With Construction Company, provide all associated building services for new property over 2 years.

§ Joint a venture with Real estate to demonstrate our products for 2 years.

§ Offer the after sales maintenance and 7 year guarantee covering workmanship

§ CEO

§ Design department

§ Construction department

§ Marketing team

§ Real estate company

§ Construction company

§ To expand 20% customer base

§ To increase 15% profit margins by working with Construction Company to build houses.

§ To increase 20% unit sales by after sales maintenance with discount selling project.

§ Design department

§ Construction department

§ Marketing team

§ Real estate company

§ Construction company

We will provide training system to help employees improve work efficiency, maintain the ability to innovate.

3

§ Training courses will be held twice each year; the duration will be a month.

§ Encourage employees to participate in artistic activities, and support costs declare three times a year.

§ Have an informal meeting to share ideas once a month.

§ CEO

§ Design department

§ Human resource department

§ Training company

§ Get 80% customer satisfaction of design

§ Get 85% Employee happiness

§ Increase 20% production of design

§ Design department

§ Human resource department

§ Training company

8. Value Chain Analysis

Strategy (from no 7)

Value Factors

Develop APP software

§ Simple and clear user interface.

§ Smooth operation and less error.

§ Personal information is protected.

§ Having useful information and knowledge at the same time.

§ To become an information exchange platform in the future.

Collaborate with Real estate and construction companies

§ Customer can see the diversification of our product s.

§ Through by real presentation, they have more information to determine their needs.

Develop training system

§ Through our professional service, customer meets their needs.

§ Customer want us because of we are more innovation.

9. Research data about home renovations, including trends. Give a brief report of your findings here.

Against the backdrop of rising house prices, most from oversea investors to bid up housing prices; also house prices as low interest rates, home-owners have worked their way through the economy by option to renovate rather than move. For those who are unable to buy a property, they rather rent a place or share a house with someone. This may explains the current situation; people want an affordable way to maximize the enjoyment of life.

On the other hand, renovate can be a smart investment strategy as it means avoiding the costs associated with upgrading to a new home, like moving services and stamp duty. If people want to sell the property in the future, also it is a good way to add the value on the property.

10. Relevant Legislation that affects the business operation. (3) Explain why it applies, in particular, Workplace Health and Safety, Equal Opportunity, Industrial Relations and Anti-Discrimination.

Workplace Health and Safety

As a business owner, create a health and safety workplace is critical responsibility to ensure that your business won’t create the problem of health and safe to your staff, customer and the public. It is one of the best ways to retain staff and maximize productivity.

Equal Opportunity

The law protect everyone have their opportunity to have a job, no matter what is your in age, gender, disable, profession, race. Employers must offer equal employment opportunities, which is mean people are treated on their merits at every stage of their employment - from the recruitment and interview process through to their daily duties, promotion, training and development opportunities, and their resignation, retrenchment or redundancy.

Industrial Relations and Anti-Discrimination

By putting effective anti-discrimination procedures in place in your business you can improve productivity and increase efficiency. It prevents discrimination in the workplace and in particular to ensure equal payment for men and women doing work of equal. Also it provides for the resolution of industrial disputes by conflict and, if necessary, by solve in a prompt and fair manner with a minimum of legal technicality.

12 . Codes and By-Laws relevant to the organization’s operations. (2) Explain why it applies

Codes and By-Laws means, a rule or law established by an organization or community to regulate itself.

§ Develop a completely policies and procedures or code of practice gives the entire member a guideline to deal with various situations. It helps to control and run the business, put into the staff training than establish a culture in an organization.

§ Organization governed internally and externally by a set of documents and principles that come together give a structure for governing the day-to-day operations of the company in a manner consistent with the laws.

References

http://www.businessinsider.com.au/

http://abcnews.go.com/

http://www.independent.ie/

http://www.westpac.com.au/about-westpac/media/media-releases/2014/24-november

https://en.wikipedia.org/wiki/By-law

https://www.business.qld.gov.au/business/employing/employee-rights-awards-entitlements/anti-discrimination-eeo

http://www.health.nsw.gov.au/legislation/Pages/employment-industrial-relations.aspx

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