Assessment Task 2 Instructions
Carefully read the following:
Native Bush Spices Australia is based in Coffs Harbour, NSW.
The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification.
The company manufactures and retails a range of organic, Australian native foods including:
Currently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.
The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.
The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.
The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.
The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.
Around 10 staff are employed in the factory making and distributing the products.
Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:
Native Bush Spices Australia is committed to providing the highest quality product to all its clients.
We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.
Respect: taking time to understand and value each of our customers and respecting their choices.
Responsibility: acting with integrity towards our staff, our customers, the community and the environment.
Caring: a duty of care for our staff, customers and the environment.
Excellence: to always look to provide the best quality product and customer service.
Integrity: to act with honesty, openness and do what we say we will do.
Innovation: to be industry leaders.
Complete the following activities:
Carefully read the scenario information, including the information about the organisational mission, vision and values and business objectives.
Conduct research about developing mission, vision and value statements, as well as formulating strategic objectives. Identify some examples of these statements/objectives from at least two other companies. Compare the vision, mission and value statements to those of Native Bush Spices Australia. Make notes about whether you think the existing mission, vision and value statements are clear enough to guide operations. You will need to share your thoughts at the meeting with the management team, as well as listen to the management team’s ideas.
You should also make notes about the key business strategies and research best practice techniques for formulating strategic objectives.
Examples of organisational vision mission and values
The native bush spices Australia organisational mission is to expand their business in next three years to increase sales and create brand awareness in their own and other countries like Hong Kong ,Japan and Singapore for this they already hire a skilled employees in their head office like C.E.O , operation manager , marketing manager, administration manager and customer service officer and about 10 more staff are employed for manufacturing goods in factory and distributing products in the market ,but now they don’t have an any strategic plan but they have some market vision , mission and values like .
● Committed highest quality products to their clients.
● Native bush spices Australia vision to be establish their respect
● Responsibility towards their staff, customers , community and the environment.
● Caring of their staff, customers and the environment
● Integrity to act with honesty and what they say and do i
Comparison of the vision, mission and value statements of Native Bush Spices
Company names Mission/vision/value
1 Native bush spices Australia
* High quality product
* To establish industry respectively
* Understand value of customers
2 Kraft foods inc.
* There mission is to the best
Investment in the industry
3 Unilever N.V
* Helping people to look good, feel
good and get more out of life threat that runs throughout the History
4 B.R.F - Brazil Foods S/A
* The culture of the company is Committed to the long -term relationship and the entire chain around
5 Ned spices
* Mission to provide assurance and to share their knowledge And experience and Recognized leader in the spice Business
Key business strategies and research best practice techniques for formulating strategic objectives
Native bush spices Australia’s business legislative are belongs from Australian laws but as a intellectual property is a key component in the competitive industry. It is valuable asset that can be used to support commercialization and marketing of a product , as well as gain competitors advantage by restricting what competitors can do and native bush spices Australia considering options for alliance marketing.
Co-operative ventures refers to agreement between two and or more individuals or companies usually entered into with a specific goals. There are several benefits of co-operative ventures as it is only temporary arrangements between the parties can share risk and cost and it include opportunities for growth of business.
l Sharing financial risk
l Offer the opportunity to move into new
l non-core area
l The new venture may separate and
l sold off at a later stage .
l Objectives is not clear to all parties
l Poor communication
l Finding the right people to work with
l taken time and effort incompatibility
Benefits of Strategic Alliance
Nowadays, strategic alliance has become a common strategy to businesses. Two or more enterprises choose to form a partnership and work cooperatively to achieve their mutually beneficial objectives.
Enterprises that enter strategic alliance usually expect to benefit in one or more ways. Some of the potential benefits that enterprises could achieve are such as:
An enterprise may want to produce something or to enquire certain resources that it lacks in the knowledge, technology and expertise. It may need to share those capabilities that the other firms have.
Easier access to target markets.
Introducing the product into a new market can be complicated and costly. It may expose the enterprise to several obstacles such as entrench competition, hostile government regulations and additional operating complexity. There are also the risks of opportunity costs and direct financial.
Losses due to improper assessment of the market situations.
Choosing a strategic alliance as the entry mode will overcome some of those problems and help reduce the entry cost. Sharing the financial risk, Enterprises can make use of the strategic arrangement to reduce their individual enterprise’s financial risk.
SMART Objectives for Native Bush Spices Australia
The mission, vision and values are usually established when the organisation or group is initially set up and the mission is incorporated into the group strategic plans or action plan establishing the vision, mission and value in that they are still relevant for the current challenge an environment .
● Develop enthusiastically satisfied the customer all the time.
● Contribute positively to our communication and our environment.
● Embrace diversity as an essential component.
● Make strategy habit not just a retreat gets full commitment from key people in
● It is the managerial process of developing and maintaining a strong fit between the organization objective and resource and its changing market opportunity.
Speaking clarity: The energy in voice can give clue to the message that are sending the message should be deliver confidently , manage sound positive and negative tone of voice should be good.
● Responding to questions from the management team: Listening well is an art that involve good eye contact , body language and other nonverbal cues . pay attention to
what is being said show interact not desperation.
● Asking question to elicit feedback from the management: Demonstrate to the employer the strength of listening skills and ability to respond to their inquiries and follow direction.it is important to frame your responds positively to an employer
● Active listening to confirm or clarity information: make sure you understand the
question. Demonstrate to the employer the strength of listening skills and ability to
respond to their enquire and follow direction. if necessary , repeat or paraphrase the question to ensure you understood it.
The management team is meeting to discuss the organisational vision, mission and values statements, as well as business objectives.
Share the ideas you researched for activity 1 and listen to the ideas provided by the team.
In addition, discuss your ideas about key business strategies and strategic objectives. Listen to the ideas presented about actions to achieve strategic objectives, as well as performance indicators.
During the meeting, demonstrate effective communication skills including:
Following the meeting, summarise the meeting outcomes in about half a page.
Time: 09.30 AM
Duration: 02.00 hours
Attendees: CEO, General Manager, Key Stakeholders, Strategic planning consultant
Venue: Native bush Meeting room 911
Agenda: Vision and Mission Review
Native bush’s existing vision, mission, and values
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
The email text should confirm the organizational vision, mission and values as discussed at the meeting.
You should also report on the cooperative venture as discussed at the meeting.
It should also request approval to proceed to developing the strategic plan based on the agreed vision, mission and values, as well as strategic objectives.
FROM: SIMONE LEITA
TO; MANAGEMENT TEAM
SUBJECT: MEETING SUMMARY
Good morning Management Team,
Hope this email finds you well.
Thank you for participating so promptly to our meeting the other day.
This email is to summaries what has been discussed and summarise the meeting outcome.
Native bush’s existing vision, mission, and values
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