SWOT and PEST Analysis Report

Appendix 3 – SWOT and PEST Analysis Report

Identify sources of information to use to research Native Bush Spice Australia’s market, competitors and target customers.

The Australian Bureau of Statistics (ABS) is the independent statistical agency of the Government of Australia. The ABS provides key statistics on a wide range of economic, population, environmental and social issues, to assist and encourage informed decision making, research and discussion within governments and the community. It is a great source for marketing data. The ABS provides a number of free services to small business including statistics on your community, industry, and social and economic conditions. The ABS also provides access to in-depth information, expert survey advice and training in statistics.

Austrade The Australian Trade and Investment Commission, is the Australian Government's trade, investment and education promotion agency. It is a statutory agency within the Foreign Affairs and Trade portfolio, with offices in overseas embassies and consulates, and representative arrangements in some other locations.

For Australian companies

Austrade provides advice to exporters on prospective markets and opportunities; on-the-ground support in target countries; trade exhibitions; and assistance in finding potential investors. No charge is made for general information, though fees may be required for specific tailored advice.

Austrade provides information and advice to assist Australian companies in exporting goods and services to markets including Asia, Africa, Latin America, the Middle East and Russia. For Australian exporters and education providers, Austrade has a comprehensive mix of information and customised services to assist doing business within overseas markets and to understand foreign regulations and business practices.

Trends and developments in the industry

health and wellness food industry is experiencing growth ahead of regular packaged food, driven by changing consumer preferences toward a more natural and functional offering, aiming to adopt a more holistic approach to a healthy diet.

jump in sales of free from foods

With consumers avoiding dairy, going off gluten and embracing plant-based alternatives, the free from category has posted the most dynamic performance in the health and wellness industry over the last few years. Consumers perceive “free from” products as more natural and healthier, which is the key driver. New product developments have accelerated growth of this type of offering, with more manufacturers entering the space and innovating to attract consumers. New ingredients have also entered the scene, ancient grains being one of the most popular. Highly nutritious and versatile ancient grains like quinoa, amaranth, buckwheat and spelt can be integrated into gluten-free cereal-based foods or dairy-free alternatives.

Opportunities in organic food

Organic food´s popularity surged in recent years, with consumers increasingly purchasing products perceived as fresher, more natural and more sustainable. Organic food has penetrated in North American and Western European households, showing consistent growth in sales which is boosting companies producing all types of organic goods. Although the organic offering is rising sharply, many consumers are still confused about what organic means, which could potentially affect its performance in the future. This is likely to drive a movement toward other, easier-to-understand claims around clean label and animal welfare over the coming years.

Competitors

The Major competitors is obviously the likes of coles and woolworths

Current industries competitors: australian native sices , herbies spices, outback pride, oztukka spices, australian bush spices, ect

Potential new and emerging markets

Fortified foods booming in emerging markets

Fortified/functional foods, which have been artificially enhanced to provide functionality, are losing traction in the Western world because they are perceived as artificial and processed. However, emerging markets offer a massive opportunity for these products as a means of minimizing nutritional gaps. India is a good example of this as many packaged food companies have been fortifying products such as edible oils, sweet biscuits, baby food and dairy for years.

The category continues to record solid current value growth as consumers are willing to buy these products to address health issues. In addition, probiotics remain a hot topic in Asia Pacific, particularly in yogurt. With increasing health awareness of digestion and yogurt manufacturers marketing the benefits of probiotics, yogurt is considered a healthy product, beneficial to appetite and digestive health.

Other relevant factors

Regulatory challenges

The challenges in healthy food industry is the ongoing changing of regulation in the future.

Consumer trends

Millennials and Gen Z use fitness trackers and smart watches to track training data and health information. They are willing to spend more money on interesting sporting goods and athleisure brands, such as the running and cycling app Strava, Allbirds shoes, which are made from natural materials, or an Apple smartwatch, just to name a few. And they eat more natural and organic foods with healthier ingredients and fresh herbs and spices. The healthy consumer space is truly diverse with subthemes ranging from fitness to food ingredients. It also includes corporate wellness, beauty, sleep, personalized care, athletic apparel, personalized nutrition, travel and hospitality, and mental wellness.

Going organic

The generation of people nowadays has grown to consume more of organic foods, they start to aware that in this modern times green product or organics is one of the things that will keep thiers and the earth lives longer.

Research conducted on the Cooperative venture including risks and benefits

A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. Strategic alliances can develop in outsourcing relationships where the parties desire to achieve long-term win-win benefits and innovation based on mutually desired outcomes.

Risk and benefit of strategic alliance

A strategic alliance allows a business to get competitive advantage through access to a partner’s resources, including markets, technologies, capital and people. Joining up with others provides complementary resources and capabilities, making it possible for businesses to grow and expand more speedily and efficiently. Alliances also benefit organizations by lowering manufacturing costs, and developing and diffusing new technologies quickly.

Strategic alliances undoubtedly have built in challenges. Perhaps the primary disadvantage is the fact that one partner which handles all of its business internally must now depend on a second partner. Any organization deciding on strategic alliance incurs some costs in addition to benefits, when compared to a company which goes alone. Strategic alliances have their own risks, specifically if the parties are not financial equals. These risks range from the loss of operational control and confidentiality of proprietary information and technology.

Alliance possibilities including but not limited to: Bushfoodaustralia or outbackchef

SWOT analysis

Strengths

Weaknesses

Organic

High quality product

Sustainable

Gastest growing inudstry

Material is everywhere

Good investment

Undeveloped brand name

Shorter Shelf life

The effected raw material by environtment will aslo impact the final product

High transportation cost

Opportunities

Threats

Potential growth in asian, europe, american and australian markets.

Environmental effects

Government policy

Competition from supermarket

PEST analysis for Native Bush Spices Australia

Political factors i the new policies and new law within australia.

Economic factors is the national economy, labor market, currency risk or the economic growth of country or GDP.

Social factors are most of the time because of customers buying pattern is changing from region to region depending on culture and religion also the awareness of healthy diet.

Technological factors revolve around the advancement of equipment or testing facilities such as lab.

Appendix 4 – Strategic Plan

Strategic Plan

2019 – 2021

Native Bush Spices Australia

Executive Summary

Native Bush Spices Australia is based in Coffs Harbour, NSW. The business was established in 2010 to cater to the demand for Australian native food products. The company has organic certification.The company manufactures and retails a range of organic, Australian native foods including:

Native herbs and spices

Native herbal teas

Native fruit jams and conserves

Currently, the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered. The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing. The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.

The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000. The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.Around 10 staff are employed in the factory making and distributing the products.

Vision

We are constantly working to establish ourselves as the most respected and sought-after supplier of native bush spices.

Mission

Native Bush Spices Australia is committed to providing the highest quality product to all its clients.

Our values are:

Respect: taking time to understand and value each of our customers and respecting their choices.

Responsibility: acting with integrity towards our staff, our customers, the community and the environment.

Caring: a duty of care for our staff, customers and the environment.

Excellence: to always look to provide the best quality product and customer service.

Integrity: to act with honesty, openness and do what we say we will do.

Innovation: to be industry leaders.

Strategic Objectives

Key Business strategies:

Increase in profit margin

Increase efficiency

Capture a bigger market share

Provide better customer service

Improve employee training

Reduce carbon emissions

Best Practice Techniques for formulating strategic objectives:

Pull together a diverse, yet appropriate, group of people to make up a planning team.

Get full commitment from key people in the organization

Allow for open and free discussion regardless of each person’s position within the organization

Make an actionable plan

Clearly articulate next steps after every strategic planning session

The market

Market characteristics & conditions

Global Organic Food Market: Overview

In today’s world where everything is powered by the latest cutting-edge technology, farmers are heralding back to age-old practices in agriculture for greater good of humankind on this planet. This has been necessitated by a new crop of health-conscious consumers increasingly aware about the harmful effects of chemicals and other additives in food, farmers are now heralding back to age-old farming practices to produce what is known as organic food. From the seed to the soil or water and the final product, everything that goes into bringing organic food to the table is natural and free from pesticides, chemicals, and fertilizers.

On account of the antiquated methods used, organic food takes longer to produce and requires more care. As a result, they cost more than other foods that are produced in less amount of time with the use of various chemicals and fertilizers. Consumers who consider health to be of paramount importance, however, do not mind shelling out a little more for organic food products. According to the Transparency Market Research report, the global market for organic food will likely expand at a healthy rate in the coming years, especially in developed regions.

Global Organic Food Market: Drivers and Trends

Besides discerning consumers, an important factor driving the growth of the market are concerns about the environment. Pesticides used to thwart pests ranging from bacteria, insects, mites, and mollusks to birds and rodents that not just make their way into the human body but also accumulate in the soil and water. This damages the environment and hence, by consuming inorganic food, humans contribute to environmental degradation.

Organic food, on the other hand, is produced by farmers through reusable resources, limiting the use of harmful pesticides and chemicals in food. They are usually cultivated in small, family-run farms, wherein preservation of the quality of soil and water is of utmost importance so that future generations inherit fertile lands. Farmers also follow crop rotation methods to retain the fertility of the soil. Such form of farming reduces the toxic load on the environment. As a result, governments in many nations are funding organic farming. This, coupled with many private players foraying into the field as well as growing population pressure, has majorly boosted the market so far.

Global Organic Food Market: Geographical Outlook

On the basis of geography, the global organic food market can be divided into Asia Pacific, North America, Europe, and the Rest of World. Among them, Europe has been leading the market with the maximum amount of revenue. Economies in North America are expected to grow at a good clip too due to the substantial purchasing of the large middle class population there. It is the Rest of the World and Asia Pacific, however, that are predicted to outpace the two continents in terms of growth rate. Developed countries such as Japan, South Korea, Switzerland, the U.S., and Germany have so far witnessed maximum demand for organically grown food.

Key Players Mentioned in the Report

Some of the key players in the global market for organic food are Spartan Stores Inc, Hain Celestial Group Inc., United Natural Foods Inc., AMCON Distributing Co., Amy’s Kitchen, Whole Foods Market Inc., Clif Bar & Company, The Kroger Co., Inc, Dole Food Co., Inc., Frito-Lay, Newman’s Own, Inc., Dean Foods, and Organic Valley.

Success factors

Proximity to key suppliers

Guaranteed supply of key inputs

Establishment of brand names

Competitors

The Major competitors are obviously the likes of coles and woolworths

Current industries competitors: Australian native Spices, herbies spices, outback pride, oztukka spices, australian bush spices, ect

Potential new and emerging markets

Fortified foods booming in emerging markets

Fortified/functional foods, which have been artificially enhanced to provide functionality, are losing traction in the Western world because they are perceived as artificial and processed. However, emerging markets offer a massive opportunity for these products as a means of minimizing nutritional gaps. India is a good example of this as many packaged food companies have been fortifying products such as edible oils, sweet biscuits, baby food and dairy for years.

The category continues to record solid current value growth as consumers are willing to buy these products to address health issues. In addition, probiotics remain a hot topic in Asia Pacific, particularly in yogurt. With increasing health awareness of digestion and yogurt manufacturers marketing the benefits of probiotics, yogurt is considered a healthy product, beneficial to appetite and digestive health.

Other relevant factors

Regulatory challenges

The challenges in healthy food industry is the ongoing changing of regulation in the future.

Consumer trends

Millennials and Gen Z use fitness trackers and smart watches to track training data and health information. They are willing to spend more money on interesting sporting goods and athleisure brands, such as the running and cycling app Strava, Allbirds shoes, which are made from natural materials, or an Apple smartwatch, just to name a few. And they eat more natural and organic foods with healthier ingredients and fresh herbs and spices. The healthy consumer space is truly diverse with subthemes ranging from fitness to food ingredients. It also includes corporate wellness, beauty, sleep, personalized care, athletic apparel, personalized nutrition, travel and hospitality, and mental wellness

Going organic

The generation of people nowadays has grown to consume more of organic foods, they start to aware that in this modern times green product or organics is one of the things that will keep their life and the earth’s live longer.

PEST Analysis

Political factors i the new policies and new law within Australia.

Economic factors are the national economy, labor market, currency risk or the economic growth of country or GDP.

Social factors are most of the time because of customers buying pattern is changing from region to region depending on culture and religion also the awareness of healthy diet.

Technological factors revolve around the advancement of equipment or testing facilities such as lab.

Situation Analysis

Strengths

Weaknesses

Organic

High-quality product

Sustainable

Fastest growing industry

Material is everywhere

Good investment

Undeveloped brand name

Shorter Shelf life

The affected raw material by the environment will also impact the final product

High transportation cost

Opportunities

Threats

Potential growth in Asia, Europe, American and Australian markets.

Environmental effects

Government policy

Competition from supermarket

Action Plan

Actions

Timelines

Responsibility

Key performance indicator

Increase sales and company brand awareness

Increase sales through creating brand awareness such as

new product promotion

Creating membership or subscription

September 2019

Ceo, operation manager and marketing manager

increase profits by 12% per year over the next 3 years,

Social media Growing statistically each year

Promotion of new product in social media and the website

A newsletter or new member subscription increase by 1% each week

Make a broader product ranges

October 2019

Ceo and Operation manager

There are at least 4 product ranges identified

Expanding into the overseas market by researching suitable market, inspecting targeted country, and commencing export

November 2019

Ceo, Operation manager, marketing manager

Expansion to 3 countries by 2020

12% increase in sales for International market

Alliance marketing with same industry player in the market

December 2019

Ceo, Operation manager, marketing manager

Cashflow of earnings of joint venture increase by 10%

E-Mail

Dear CEO

This email objective is to discuss the strategi plan of Native Bush Spices Australia, The meeting was held on 1/9/2019 at the company Meeting hall. At the meeting, we discussed the strategic objectives of Native Bush Spices Australia.

Further to our recent meeting to discuss the strategic Plan of Native Bush Spices Australia, the analysis of the internal and external environment is consistent with the direction of the company But needed some extra input such a:

  • Increase sales and company brand awareness
  • Creating a new membership system and subscription
  • A broader range of products
  • Expanding to the overseas market
  • Getting into alliance marketing with the same player in the industry

I’m seeking the endorsement of this plan after review. For your consideration, the detailed of the report can be found on the attachment.

Hopefully, this will give improvement for Native Bush Spices Australia. Any Feedback is welcome for further discussion.

Thank you.

Best Regards,

Giovanni Williams

Operations Manager

Appendix 5 -REPORT ON STRATEGIC PLAN 2019

Introduction

Report to addresses a review of the performance of the business against the performance indicators identified in the plan.

the performance indicators identified in the strategic plan are as follows:

A 20% increase in total sales revenue.

International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.

Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing.

Identify new products through review of competitors’ web sites.

after 12 months from implementation of the strategic plan show:

Sales have increased from $550,000 to $800,000

The product now selling in Hong Kong and Singapore. Total international sales identified as $70,000.

No progress on alliance marketing as yet. No suitable partner identified.

No ideas for new products.

Performance indicators and outcomes

20% increase in total sales revenue

There has been a sales increase from $550,000 to $800,000 that means the total sales revenue has increased by more or less 20%

International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income.

The product now selling in Hong Kong and Singapore. Total international sales identified as $70,000. 20% Revenue is not achieved.

Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing

No progress on alliance marketing as yet. No suitable partner identified.

No ideas for new products.

Recommendations

Recommendation for the year ahead based on the evaluation:

Identify new international markets like Europe or America

Plan a brainstorming session for newly developed products

Do an alliance marketing domestically or internationally

Conduct better market Research

Best practice strategic planning processes

As follow:

Commit to the strategic plan that has been created and promotes it towards all employee

Give extended time for the completion of the objectives

Conduct meeting and discussion regularly

Make sure that all aspect of the plan is executed well

Clear missions and goal (it must be achievable)

Create a diverse planning team

Strategic planning must be reviewed more frequently.

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