Adidas Case Study Help

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What Is Adidas?

Adidas is a German-based international corporation that designs and manufactures sports clothing and accessories. It is the largest sportswear company in Europe and the second-largest in the world.

Adidas was founded in 1949 by brothers Adolf “Adi” and Rudolf Dassler. The company originally manufactured shoes for horses, but it soon began producing sports shoes for athletes. Adidas’s iconic three-stripe logo was created in 1948.

In 1948, the Dassler brothers ended their partnership and founded two separate companies: Adidas, which was owned by Adi, and Puma, which was owned by Rudolf. The two companies competed against each other for many years.

Adidas began selling sports clothing in the 1960s. In the 1970s, it began producing clothing for American colleges and universities. In the 1980s, it debuted its first line of women’s clothing.

Adidas experienced rapid growth in the 1990s and 2000s. In 1996, it acquired the American sportswear company Reebok. In 2005, it acquired the British sportswear company Salomon. In 2010, it acquired the German sportswear company Ashworth.

Today, Adidas is a global brand with a presence in more than 160 countries. It employs more than 60,000 people and generates annual sales of more than $19 billion.

The Adidas Brand

Adidas is known for its high-quality sports clothing and accessories. Its products are popular with athletes and non-athletes alike.

Adidas’s core brand values are performance, innovation, and style. Its products are designed to help athletes perform at their best and to look good while doing it.

Adidas has an extensive range of products, including shoes, clothing, and accessories for men, women, and children. It also sells a range of sporting goods, including balls, bats, and racquets.

The Adidas Brand in the Marketplace

Adidas is a leading brand in the global sports apparel market. It has a market share of about 10 percent and is the second-largest sports apparel company in the world, behind Nike.

Adidas’s core market is Europe, where it has a market share of about 25 percent. It is also popular in North America, where it has a market share of about 15 percent.

Adidas has been struggling in the past few years to compete with Nike in the Asian market. As a result, its market share in Asia has declined from about 20 percent in 2013 to about 10 percent in 2017.

The Adidas Corporation

Adidas is a public company that is listed on the Frankfurt Stock Exchange. It has a market capitalization of about $37 billion.

Adidas’s revenues are generated from the sale of its products to retailers and consumers. Its revenues increased from about $15 billion in 2013 to about $19 billion in 2017.

Adidas’s profits have been declining in recent years. In 2017, it reported a net loss of about $1 billion. This was due, in part, to the company’s struggles to compete with Nike in the Asian market.

The Adidas Case Study

In this case study, you will be asked to analyze the history, brand, and marketplace positioning of the Adidas Corporation. You will also be asked to evaluate the company’s recent financial performance and to make recommendations for its future growth.

Analyze the history of the Adidas Corporation.

The Adidas Corporation was founded in 1949 by brothers Adolf “Adi” and Rudolf Dassler. The company originally manufactured shoes for horses, but it soon began producing sports shoes for athletes.

Adidas’s iconic three-stripe logo was created in 1948. In 1948, the Dassler brothers ended their partnership and founded two separate companies: Adidas, which was owned by Adi, and Puma, which was owned by Rudolf. The two companies competed against each other for many years.

In the 1970s, Adidas began producing clothing for American colleges and universities. In the 1980s, it debuted its first line of women’s clothing.

Adidas experienced rapid growth in the 1990s and 2000s. In 1996, it acquired the American sportswear company Reebok. In 2005, it acquired the British sportswear company Salomon. In 2010, it acquired the German sportswear company Ashworth.

Today, Adidas is a global brand with a presence in more than 160 countries. It employs more than 60,000 people and generates annual sales of more than $19 billion.

Analyze the brand of Here’s How You Do Adidas SWOT Analysis

1. Identify the company’s strengths.

Adidas’s strengths include a strong global presence, a wide range of products, a well-recognized brand, and a loyal customer base.

2. Identify the company’s weaknesses.

Adidas’s weaknesses include a lack of innovation, a dependence on a few key markets, and a lack of presence in the luxury market.

3. Identify the company’s opportunities.

Adidas’s opportunities include expanding into new markets, developing new products, and increasing brand awareness.

4. Identify the company’s threats.

Adidas’s threats include competition from rivals, the volatility of the global market, and the risk of product recalls.

Here is a Adidas Case Study Sample for Your Reference

Overview

Adidas is a multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear company in Europe, and the second largest in the world.

Background

Adidas was founded in 1924 by Adolf Dassler, who started making shoes in his mother's laundry room. The company grew quickly, and by the 1950s, it was one of the largest shoe manufacturers in Europe. In 1948, Dassler split the company in two, and his brother Rudolf founded Puma.

Today, Adidas is a multinational corporation with brands that include Adidas, Reebok, TaylorMade, Rockport, and Y-3. The company is the largest sportswear company in Europe, and the second largest in the world.

Challenges

In recent years, Adidas has faced several challenges. One of the company's most popular products, the Stan Smith sneaker, saw declining sales in 2016. Additionally, Adidas has been losing market share to rival Nike in the United States.

In response to these challenges, Adidas has been investing in new products and marketing campaigns. The company has also been expanding its retail presence, and is plans to open 1,000 new stores by 2020.

Opportunities

Adidas has several opportunities for growth, including expanding its presence in the United States, China, and other emerging markets. Additionally, the company could continue to invest in new products and marketing campaigns.

Summary

Adidas is a multinational corporation that designs and manufactures shoes, clothing, and accessories. The company has faced several challenges in recent years, but is investing in new products and marketing campaigns in order to expand its business.

FAQs Answered By Our Adidas Case Study Help Experts

1. How did Adidas become a successful brand?

There are a few key things that have helped Adidas become a successful brand. They have always been a very innovative company, and have been quick to adopt new technologies and use them in their products. They have also always been very good at marketing and promoting their products, and have been able to create a strong brand identity. Additionally, they have been good at expanding their product offering to appeal to a wide range of consumers, and have been able to stay ahead of the competition by constantly innovating their products.

2. How did Adidas fare in the early 2000s?

The early 2000s were a tough time for Adidas. They were losing market share to competitors like Nike, and their profits were declining. However, in the mid-2000s they made a comeback and started to regain market share. This was largely due to a number of successful marketing campaigns, as well as the launch of new products like the Adidas Originals line.

3. What has been Adidas biggest success in recent years?

Adidas biggest success in recent years has been their Originals line. This is a line of products that focuses on retro designs, and has been very successful in appealing to a younger generation of consumers.

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