MKT01762 Contemporary Hotel and Tourism Issues
About this unit
Provides insight into global issues which challenge hotel and tourism development in the 21st century. Adopts a student-focused strategy aimed at students developing an understanding of the contemporary trends by focusing on areas/issues of tourism supply and demand.
Content
This unit is structured around the following topics:
Topic 1: Global tourism issues
Topic 2: Tourist markets
Topic 3: Tourism and the media
Topic 4: Risks and crises
Topic 5: Transport development
Topic 6: Accommodation development
Topic 7: Emerging experience sectors
Learning outcomes for this unit
- examine current global issues that may influence tourism and hotel development
- demonstrate an understanding of the ways in which the media can influence tourism development
- evaluate and apply risk management processes
- critically evaluate developments in the international transport sector
- analyse the emergence and development of visitor markets and experiences
Learning resources
Prescribed texts and materials
There are no prescribed texts and materials for this unit.
Studying this unit
The first step in managing your study for this unit is to familiarise yourself with this document and the MySCU (http://learn.scu.edu.au) Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates.
Assessment details
Assessment 1: Presentation Script
This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.
Presentation Script
Instructions
This assessment is designed to get you researching and thinking critically about contemporary global issues in tourism, and prepare a script which will be the basis of a presentation (A2).
You willchoose three(3)contemporary issues influencing tourism globally. Next, you should research recent industry and academic sources (2015/2018) to locate evidence and examples of each issue to then provide discussion of the implications for tourism.
Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows:
- Introduction(50 words)–provide an introduction to identify the three issues.
- Body(900 words)–the body should introduce,describe and explain the three global issues using a sub-heading for each issue.
- Conclusion(50 words)–a brief conclusion to summarise implications of the issues for global tourism into the future.
- Reference List– a list of references–minimum 6–(industry and academic).
Note: the word count excludes references and reference list.
Marking Criteria
Global Tourism Issue No. 1 4 marks
Global Tourism Issue No. 2 4 marks
Global Tourism Issue No. 3 4 marks
Referencing 1 mark
Expression 2 marks
Assessment 2: Presentation
This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.
Audio Presentation
Instructions
This assessment requires you to formally present information which was scripted in Assessment 1, to the listener/ audience using audio recorded PowerPoint slides. The information in this presentation will be based on Assessment 1.
The PowerPoint slidesmustbe prepared and audio recorded as being delivered in a professional setting. They will show evidence of academic research, discussion of literature, links withthree (3) contemporary global issues in tourismraised in Assessment 1.
You will provide a well prepared and presented set of slides. You will need to practise audio delivery to pace the presentation. It must be clear and concise so the audience can understand. Provide discussion of points raised including concluding statements evaluating content relevance to the future of tourism and/or hotels.
Prepare slides as if you are giving a formal presentation –DO NOTcut and paste information from Assignment 1.
Duration–15 minutes.
Mininum–12 slides–plus reference list.
Marking criteria
Quality of presentation materials– accuracy and content
–uses rich visual images, keeping text to a minimum.
–PowerPoint free of typos, errors.
–In-text citation of sources, images. 10 marks
Presentation delivery–structure, pacing, audio, expression, duration.
Major points from your report clearly identified and communicated.
Well structured, organised research presentation.
Keeps to time limit.
Clear & audible delivery. 15 marks
Presenter gives synopsis of issues raised. 5 marks
Assessment 3: Report
This assessment is for these students only:Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.
Report
Instructions
You will nominate a destination you are familiar withand undertake research from academic and industry sources to prepare a Report.NB: One student per destination per cohort.
The Report will examine the following contemporary tourism and hotel issues relevant to the nominated destination in 2018.
The Report will be presented as follows:
- Introduction(250 words)–clearly identify the nominated destination and explain what your report examines
- Body(1800 words) – critically examine and discuss the following contemporary tourism and accommodation issues relevant to your selected destination:
- Tourist market potential– identify and explainone(1) new or emerging tourist market segment that would be an appropriate market for your destination
- Transport development– explain the influences of contemporary transport developments on the growth and development of your destination
- Accommodation development –identify current trends in accommodation development that may influence the development of your destination
- Crisis and risk management– identify current and potential crises and risks that should be considered by destination managers
- Social media influence –discuss the influence of social media on the marketing of your destination
- Visitor experience development– identify and explain the potential oftwo(2) contemporary visitor experience sectors for your destination.
- Conclusion(350 words) a conclusion that summarises key findings from your report.
- Reference List– provide a list of references (industry and academic) used in this report.
Marking Criteria
Critical Review Report(55 marks)
Introduction 5 marks
Tourist market potential 5 marks
Transport development 5 marks
Accommodation development 5 marks
Crisis and risk management 5 marks
Social media influence 5 marks
Visitor experience development 5 marks
Conclusion 3 marks
Report structure 2 marks
Clarity of expression 5 marks Depth and relevance of research 5 marks Correct referencing 5 marks
