Discuss and provide examples for ALL of the following Electronic Commerce Infrastructure related topics: (40 marks)
a) URL Pointing
Assignment Help Answers with Step-by-Step Explanation:
URL pointing is the process of redirecting a specific web address (URL) to another URL. This is often used for branding, marketing, or convenience purposes. Here are some examples:
1. URL Shorteners: Services like Bitly or TinyURL allow users to shorten long URLs into more manageable and memorable ones. For instance, a long URL like "https://www.example.com/products/electronics/smartphones/latest-model" can be shortened to "https://bit.ly/latestphone."
1. Credit Card Payments: This is one of the most common methods. Customers enter their credit card details during checkout. Examples include Visa, MasterCard, and American Express.
2. PayPal: A widely used digital wallet that allows customers to make payments securely without sharing their financial information with the merchant.
An organization can leverage various social networking applications as part of its social media infrastructure strategy. Here are five examples:
1. Facebook: Ideal for creating a company page, running targeted ads, and engaging with a broad audience. Companies can share updates, conduct polls, and interact with customers.
d) Total Cost of Ownership (TCO):
TCO refers to the comprehensive evaluation of all costs associated with owning and operating a particular asset or system. In the context of e-commerce infrastructure, TCO can be broken down as follows:
5. Security and Compliance Costs: Expenses to ensure the security of customer data and compliance with regulations, such as PCI DSS for payment processing.
6. Marketing and Advertising Costs: Budget allocated to drive traffic to the e-commerce site, including pay-per-click advertising, social media campaigns, and content creation.