MBA622 Industry sector analysis

    Assessment Information 
    Subject Code: MBA622 
    Subject Name:  Comprehensive Health Strategies 
    Assessment Title: Industry sector analysis 
    Kaplan University
    

Assessment Description

Students are to investigate an industry segment of the Australian healthcare sector and examine and evaluate its model of operations and growth over the last 10 years. Recommended industry segments include:

• General public or private hospitals
• General practices
• Specialist medical services
• Pathology or diagnostic imaging services
• Dentistry or other related services
• Allied healthcare services
• Pharmaceutical industry
• Aged care

However, students are encouraged to determine the scope of their analysis in consultation with their lecturer. Assessments 2 and 3 will build on the initial analysis undertaken in Assessment 1.

The industry analysis must be in report form, and should present appropriate criteria or business analysis tools as a framework in which to identify and analyse the challenges and opportunities confronting the segment. It should draw from a range of government and academic sources, as well as industry reports. It should cover:

• A definition of the industry, outlining its main activities
• An overview of the competitive landscape, identifying and describing major competitors or organisations within the segment and their business models
• Industry trends, presenting an overview of operating conditions and factors influencing operating conditions
• Ethical issues faced within the industry

Your analysis should focus on the environmental factors influencing operations within the sector. The report may also include charts or diagrams, which are not included in the word count.