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Adventure Hardware Group (AHG) is a global manufacturing organization with operations in America, Europe, and Asia. AHG has been experiencing a shift in the marketplace towards digital as well as change in customer demographic, possibly leading to declining in its store sales. To make the strategic shift toward a greater digital share of wallet and overall growth, AHG has engaged Kernel Decision Science Limited to help it find a solution to this problem. Among its requirements, AHG needs Kernel to develop a Business Intelligence and Insight Visualisation capability to better understand and monitor key trends over time. The goal is to create a commercial action plan as well as integrated data visualization and a dynamic analytics system using traditional software tools. The system must auto-fresh whenever new data sources are ingested into the system; use Excel, Tableau, QlikView, Business Objects, or similar as your data visualization software. Your final solution must help senior stakeholders, users achieve the following;
a.Frame a solution structure for the problem and come up with a robust methodology for separating and dealing with the components of the problem.
b.Carry out problem domain evaluation through extensive data discovery, highlighting where the areas of focus must be and propose action steps and gain buy-in from your analytics lead in Kernel Limited as well as leadership teams in TeleNet. You will argue your case and agree on the next steps in your conference call before you begin the project in full.
Your Solution Plan MUST include the following;
1. Identify areas where AHG could improve existing processes (i.e, where costs are too high, pricing is inadequate, inefficient supply chain processes, inadequate discounting policy (check industry average or method against % of discount across most products), inefficient supplier management, poor quality operations) and reduce cost and must track change over time across regions.
2. Create a 5-year forecast of quarterly sales for each region. Are sales growing as fast as the market or not? Either way, using evidence from the data only, what can AHG do to continue to improve its position in the market (Which market are we referring to here)? DS – USE PYTHON, IA USE – SAS ENTERPRISE GUIDE
3. Identify which products and regions are doing better or worse against the market, benchmarked against manufacturers of similar products e.g. Halfords and similar, as well as online hardware retailers in a similar space as AHG. (Present this part in a 15-20 page deck). Is there readily available information out there?
4. If products were to be shelved in the stores, or advertised online, what products may be shelved together given that these products are historically purchased together. Association analysis? DS – USE PYTHON, IA USE – SAS MINER
5. What should AHG Digital strategy be? Should it close its stores(it doesn’t have a store, only resellers, which resellers have a low impact- can we move end terms with them?) and migrate fully online across all regions, some regions(some resellers based on regions)? If some, which regions should be migrated fully online, and what is the likely impact of this aggressive strategy (cost-benefit analysis – volume and revenue)?
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