Key Performance Indicators of Virtual Resort Assessment Task 2 Assignment Question
Assessment Task 2: Group Report – Key Performance Indicators of Virtual Resort
This is a group project intended to represent the culmination of your Hotel Simulation (HOTS) business decisions undertaken during this unit. So far you have reached the end of managing your resort for 2 simulated years. This project involves the review of results from your balance scorecard through performance indicators. Based on the balanced scorecard results, you will introduce new products or services to attract, retain customers and continue the growth and sustainability of your resort. Please refer to the background information of the hotel found under the HOTS folder on Blackboard.
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Value: |
30% |
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Format: |
Report, 3000 words (+/- 10%), MSWord, Times New Roman 12pt font, 1.5 spacing. Please include an ECU Cover Sheet at the start of the document. |
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How to submit: |
Electronically, via Blackboard>Assessment folder > Turnitin link * |
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Unit learning outcomes: |
• Critique key features, theories, policies and practices relating to international resorts and their management. • Address challenging social, economic and environmental concerns in relation to the planning, development, management and operation of international resorts. • Evaluate the impact of internal and external factors on a property’s market position. • Collaborate effectively in team settings to produce measurable outcomes. |
PREPARATION
Before starting this assignment, you should have read all assessment materials provided on Blackboard and consulted with your Lecturer for additional instructions and support. Please refer to the marking rubric for this proposal on Blackboard to see marking criteria and achievement expectation.
ASSIGNMENT INSTRUCTIONS
For this assignment, you have to form a group of not more than 4 members, you are tasked with reviewing results from your balance scorecard through performance indicators that you have been managing through HOTS. This is an opportunity for your group to review the balance scorecard through performance indicators and introduce new products or services to attract, retain customers and continue the growth and sustainability of your resort. Your group report should include:
- Reviewing the key indicators of your resort such as but not limited to (attach your balance scorecard in your report):
- REVPAR
- Gross Operating Profit o Market share o ROCE
- Guest satisfaction o Staff satisfaction o ADR
- Occupancy rate o Public awareness o Hotel quality index o Annual staff turnover
- Explain why the performance is good / poor and strategies on how these key indicators can be improved.
- Identify potential new products / services that you would like to implement for the resort o The target market for your new products / services. o The benefits of your new products / services.
- The success and/or failure of similar types of products in other resort organisations o What sets your product apart from the competition
The Strategic Plan should be 3,000 words (+/- 10%) – excluding references, and appendices. Referencing should be in the APA Style (see Resources below for Tip Sheet). The report must be suitably referenced with a minimum of 10 academic references and may include photographs, maps, tables, diagrams, illustrations.
Any student who wishes to defer the submission of an assignment must apply to the lecturer before the due date for an extension of the time within which to submit the assignment. The application must be in writing and must set out the grounds on which extension is sought.
An assignment submitted after the fixed or extended time for submission shall incur a penalty to be calculated as follows:
- where the assignment is submitted not more than 5 working days late, the penalty shall, for each working day that it is late, be 5% of the maximum assessment available for the assignment; or • where the assignment is more than 5 working days late, a mark of zero shall be awarded.
RESOURCES
Apart from the references provided above, students should be conducting secondary research using the ECU library database.
MARKING CRITERIA
Please refer to the marking rubric on Blackboard for this assignment to see criteria and performance expectations.
FEEDBACK
Feedback will be available via Blackboard>My Grades. There will be opportunity in class to obtain feedback from your lecturer as you progress with the assessment task.
ASSIGNMENT 2: GROUP REPORT MARKING RUBRIC (30%)
- The total available marks for this assignment = 30. Students will be assessed on each of the criteria as specified in the table below. Marks in boxes indicate abilities in relation to each assessment criteria but do not represent a numerical score. The final grade achieved in this assignment will represent a student’s overall achievement in the assignment in relation to the quality of their work in all assessment criteria.
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High Distinction |
Distinction |
Credit |
Pass |
Fail | |
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Quality of review and analysis on results from Balance Scorecard (60%) |
Analysis is excellent. Shows excellent insight and provides great depth in discussion of the topic. |
Analysis is very good. Shows very good insight and provides a strong discussion of the topic. |
Analysis is good. Shows good insight and provides a sound discussion of the topic. |
Analysis is basic. Shows some insight and provides some thoughtful discussion of the topic. |
Analysis is inadequate and/or very limited. Fails to show insight and thoughtful discussion of topic. |
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Quality of discussion of market need and new products (20%) |
Analysis is excellent. Shows excellent insight and provides great depth in discussion of the topic. |
Analysis is very good. Shows very good insight and provides a strong discussion of the topic. |
Analysis is good. Shows good insight and provides a sound discussion of the topic. |
Analysis is basic. Shows some insight and provides some thoughtful discussion of the topic. |
Analysis is inadequate and/or very limited. Fails to show insight and thoughtful discussion of topic. |
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Report Structure and Organisation (10%) |
Excellent structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or appropriate additional items included. |
Very good structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or appropriate additional items included. |
Good structure of report adhered to and/or logic to report argument. Required appendix items included and referred to and/or some appropriate additional items included. |
Report structure and organisation is adequate. Basic structure of report adhered to and/or logic to report argument. Required appendix items included and referred to. |
Report structure and organisation shows inadequacies. Did not provide all of required sections & subsections and/or adequate logic to report argument. Required appendix items missing, incomplete and/or not referred to. |
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Referencing technique (10%) |
Referencing is excellent. In-text and endtext referencing all conforms to ECU Referencing guidelines. |
Referencing is very good. There may be some minor errors in the intext and/or endtext referencing as per ECU Referencing guidelines which |
Referencing is good but some errors are present. In-text and/or end-text referencing has some errors as per ECU Referencing |
Referencing is adequate but a number of errors are present. In-text referencing has errors. End-text referencing has errors. More |
Referencing is inadequate. In-text referencing is limited and/or incorrect and/or plagiarism is evident. End-text referencing is incorrect and/or |
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need to be addressed. |
guidelines which need to be addressed. |
work is required to adhere to ECU Referencing guidelines. |
references are missing. | ||
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English Language Proficiency |
High |
Moderate |
Developing |
Low | |
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Sentence Structure | |||||
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Word Use |
