Sample Assignment on Public Relations
You have been appointed as the PR agency for Woolworths South Africa. Your brief is to create awareness amongst the relevant stakeholders for the Woolworths Design Competition 2018, in the West Rand.
You need to write a communication plan for Woolworths’ Design competition. Please background information below for more detail.
Woolworths South Africa.
The first Woolworths store opened its doors to the public in Cape Town in October 1931. And it was founder Max Sonnenberg who captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors. Three years later, a second branch opened in Durban, with another two in Port Elizabeth and Johannesburg a year later. And since then we’ve been building on our reputation for superior quality, exciting innovation and excellent value.
Woolworths takes their business values seriously. They aren’t just words in an annual report - they are the foundation of their business. They give them direction and guide their behaviour, actions and choices. In fact, their values are so important to them that they’re measured not only on their performance, but also by how well they live up to them.
Woolworths position statements:
Woolworths are very proud of their achievements. Our customers, staff and business partners are continually helping us make a difference to the environment and our communities. Here's an in depth look at how we're working towards making sustainability a reality.
- Genetically Modified Organisms (GMOs)
- Animal Welfare
- Climate Change
- Sustainable Cocoa
- Sustainable Palm Oil
- Food Waste
- Ethical Trading
Woolworths has started the Woolworths schools initiative, which is in-line with their Sustainability value. The value not only focus on the environment, but contributing to a prosperous and securing future for South Africa for the next generation.
Woolworths is committed to transform our world and to fulfil its obligation towards a responsible corporate citizen and the UN Millennium Development Goals (see http://www.un.org/sustainabledevelopment)
The Woolworths in schools initiative ranges from primary schools to high school, each with their unique focus. Woolworths ran a very successful Design competition 2016, amongst High school learners in KZN. The Design competition consists out of the following design categories:
- Surface Design
- Product Design
- Environmental Design
- Visual Communication Design
Students competed for the following prizes:
- Individual: R25 000 bursary
- Team: R30 000 in total
- The Winners’ schools: R 5000
Woolworths has identified the need to communicate their Design Competition 2018 initiative to the relevant stakeholders in Gauteng, but focusing more on the West Rand. The competition entries will open in May 2018.