B940 Biomedical Sciences : Technical Assessment Answer

Develop a questionnaire, that investigates different media formats and target audiences, and use it on a range of people from different backgrounds which will enable you to gather information on how the public perceive science.
(a) Set out in detail the outcomes of the questionnaire?
(b) Are there any trends and correlations? 

Answer:

Sensationalistic reporting of the biomedical stories by the popular media giants help to generate awareness among the people. The deadly curse of tha

lasemmia and heamophilia has been reported periodically in the media along with a detailed insight about the genetic flow of the sex-chromosome gene. It increased awareness among the people, causing promotion of genetic screening before marriage (Caulfield and Bubela 2014). However, exaggerated reporting can have negative impact on public understanding creating unwarranted hope or fear. The media frenzy against the science began on 1998 when a UK based doctor Andrew Wakefield suggested a connection between the injection of the measles, mumps and rubella (MMR) vaccine and development of autism in children. MMR vaccination in UK and in the adjoining areas are considerably decreased for the next five years, due to the destructive press coverage  (Kolodziejski 2014). Thus from the above discussion it can be concluded that media play a determining role in setting the view point of public for or against a particular topic.

References:

Caulfield, T. and Bubela, T., 2014. Media representations of genetic discoveries: Hype in the headlines?.Health law review, 12 (2), pp. 53-57.

Kolodziejski, L.R., 2014. Harms of hedging in scientific discourse: Andrew Wakefield and the origins of the autism vaccine controversy. Technical Communication Quarterly, 23(3), pp.165-183.

Harms of hedging in scientific discourse: Andrew Wakefield and the origins of the autism vaccine controversy. Hype in the headlines?.Health law review, 12 (2), pp. 53-57. Caulfield, T. and Bubela, T., 2014. Health law review, 12 (2), pp. 53-57.


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