Business Research Report Proposal: Smartphone Assessment Answer

For any research study, it is important to develop the research questions. By developing the research question we get guidelines for completing research process (Evans, 2004). For the study of use of Smartphone the research questions are summarise as below:

Are youngsters spending more than three hours for using Smartphone for social media?  

Is there any significant difference in the average time spend for social media by males and females?

Is there any significant difference in the average time spend for social media by youngsters and older people?

Whether there is any significant relationship between the time spent for social media and age of person?

Is there any significant relationship between total costs for using Smartphone and income of a person?

Hypotheses

For this research study regarding use of Smartphone for social media, the hypotheses develop as below:

H₁: Youngsters spending more than three hours for using Smartphone for social media.

H₂: There is a significant difference in the average time spend for social media by males and females.

H₃: There is a significant difference in the average time spend for social media by youngsters and older people.

H₄: There is a significant relationship between the time spent for social media and age of person.

H₅: There is a significant relationship between total costs for using Smartphone and income of a person. 

Operational Definition and Measurements 

The time spent for use of Smartphone for social media is measured in minutes. The scale of measurement used for the variable time spent for social media is ratio scale of measurement. The variable gender of user is a categorical variable and nominal scale of measurement is used for this variable.  Total cost for using the Smartphone is measured in the Australian $ for the one month and this variable have ratio scale of measurements. Income of the person is measured in $ for a single month and we would use the interval scale of measurement for this variable.

Research Methodology: Data Collection and Analysis

Sampling Techniques 

For the purpose of data collection for this research study, we have to use the random sampling techniques for the collection of data related to the Smartphone users. It is important to each type of users from all categories of income level should be involved in the research study. The gender bias should be avoided during the research process and the males and females should get equal representativeness in the collected random sample. Also, the users from all age level or group should be involved in the random sample. So, we would use the stratified random sampling for the collection of the data related to the Smartphone users. This will help us to reduce the bias in the estimates or final results for the research study. It is also important to choose the proper sample for this research study and small sample size should be avoided which generates biased results (Casella and Berger, 2002)

Method of Analysis 

For any research study, the use of proper methods of statistical analysis is very important for getting the reliable and unbiased results (Bickel and Doksum, 2000). For this research study related to the users of Smartphone, we would use the different methods and tools of statistical analysis after collection of data. For this research study we would use the descriptive statistics and inferential statistics for checking the hypotheses. We would use the two sample t test for checking the significant difference in the average time spent by male and females. We would use one sample t test for checking the hypothesis whether the average time spent for social media is three hours or not. For checking the relationship whether it is significant or not, we would use the t test for correlation coefficient (Liese and Miescke, 2008).

Research Process

For this research study, the use of proper research process is very important for getting unbiased results (Babbie, 2009). The research process involves so many steps. First of all we need to develop the research questions and then we would collect the data by using the random sampling techniques. All types of biases should be avoided during the collection of data for the Smartphone users. After data collection, we would use the one sample t test, two sample t test for population mean and t test for correlation coefficient for checking the different claims or hypotheses established for this research study. 

Expected Research Outcomes 

For this study related to the Smartphone users, we would expect that the average time spent for social media would be less than three hours. Also, we would expect that there would be significant difference in the average time spent for social media by males and females. For this research study, we would expect significant relationship between the income of person and time spent on social media. Also, we would expect significant difference in the use of social media in the youngsters and older aged persons.

References 

Babbie, E, R, 2009, The Practice of Social Research, Wadsworth.

Bickel, P, J, and Doksum, K, A, 2000, Mathematical Statistics: Basic Ideas and Selected Topics, Vol I, Prentice Hall.

Casella, G, and Berger, R, L, 2002, Statistical Inference, Duxbury Press.

Cox, D, R, and Hinkley, D, V, 2000, Theoretical Statistics, Chapman and Hall Ltd.

Degroot, M, and Schervish, M, 2002, Probability and Statistics, Addison - Wesley.

Dobson, A, J, 2001, An introduction to generalized linear models, Chapman and Hall Ltd.

Evans, M, 2004, Probability and Statistics: The Science of Uncertainty, Freeman and Company.

Liese, F, and Miescke, K, 2008, Statistical Decision Theory: Estimation, Testing, and Selection, Springer.

Pearl, J, 2000, Casuality: models, reasoning, and inference, Cambridge University Press.

Ross, S, 2014, Introduction to Probability and Statistics for Engineers and Scientists, London, Academic Press.