Busn20016 Research In Business For Assessment Answer
Answer:
Problem statement
Technological advancement has constantly been on the rise as well as its adoption globally dramatically resulting in the technological change in the media and advertising platforms over the few decades. This advancement and dramatic has consistently brought about numerous benefits to the consumers at the cost of the traditional media through shifting away advertising revenues, Moreover the growth of the size and impact on social media platforms and other digital content has occasionally expressed concerns on quality content (Berman, 2017).
In the recent years, the technological advancements have overshadowed the traditional marketing methods where channels such as newspapers, radio, and television are consistently becoming obsolete. According to Stephen, (2016),this is due to the fact that Consumers’ taste and preferences have shifted towards online platforms such as social media and apps which has consequently resulted in reduced advertisement spending on media and other advertising service markets, moreover, the shift has led to advertisers using these services are minimal or no cost which is against numerous advertising policies currently in place. There are inadequate regulation and control in these platforms as consumers innocence or lack of sufficient protection could be exploited such as the use of fake news. Therefore, this research paper will be vested in expounding on the effect of web-based social networking platforms have on media and other traditional advertising channels
Aims and objectives
The core objective of the paper is to illustrate the effect of web-based social networking platforms have on media and other traditional advertising channels, however the following are the objectives that will justify the core research of the paper
- To examine past patterns in regards to the utilization of social media and their related issues.
- To concoct data about what initiated rivalry among social media platforms and media and other advertising service markets in general
- To discover how the rivalry has impacted the revenue generations of tye tradition advertising channels
- To figure out the future patterns inside this essential area in the general public
Methodology
Literature Synopsis
The use of auxiliary sources of data will be efficient through identification of the previous studies done by experts on the effect of web-based social networking platforms have on media and other traditional advertising channels. The importance of these new platforms, as well as the impact they are currently having, will be discussed. Nevertheless, the traditional platforms which are the media and advertising service markets were based on a controlled and regulated ecosystem that has been disrupted which will be discussed and expounded through the use of these sources which will obtained from online secondary sources and libraries such as google scholar
Data series and Surveys
Keeping in mind the end goal to get an unmistakable point of view of the situation affect, a progression of information will be gathered and the survey will be conducted both offline and online to record consumers view towards the modern digital marketing versus the traditional digital market (Ott & Longnecker,2015).
Qualitative approach: consumers or participants will be provided with a series of questionnaire and forms which will be distributed to them through online surveys both offline and online. This data collected will be essential in analyzing the various perception of social media impacts on the traditional advertising services markets identifying the extent of the drastic shift due to advanced technology (Creswell & Creswell, 2017).
Quantitative approach. The data obtained will be illustrated through the use of graphs, tables and charts. According to Creswell and Creswell (2017), the data collected will be essential in analyzing the various perception of social media impacts on the traditional advertising services markets identifying the extent of the drastic shift due to advanced technology
Reference
Ott, R. L., & Longnecker, M. T. (2015). An introduction to statistical methods and data analysis. Nelson Education.
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
Berman, R. (2017). Beyond the last touch: Attribution in online advertising.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.
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