Case Study Report Related To Assessment Answer
Answer:
Introduction
(a) —Business Environment is changing due to globalization.
—(b) Factors like technological advancement, changing demand etc are driving the changing environment.
—(c) Nissan Motors have undergone change since 1999 after Carlos Ghosn, had taken Nissan’s wheel.
Position Of Nissan Motors In 1999
(a) In 1998, Nissan was in a terrible position financially.
(b) decrease in their market share to 4.9% in the year 1998 compared to 6.4% in 1990.
(c) By the end of 1998, Nissan reported a loss of 14billion euros and increase in the debt ratio by 66%.
(d) Due to bankruptcy, Nissan was operating at loss, they were losing money on dealership and cars as they lacked in autonomy of choosing the right model and the negative feedback against the organization was rising.
Cont…
Presently the situation is good for Nissan as shown in the graph below:
Swot Analysis
New Mission And Vission In Relation To Strategic Planning
(c) Introduction of Nissan Revival Plan by Carlos Ghosn focused on reducing the cost and also increases the growth of Nissan.
(d) Creation of centralized control for worldwide operations like brand management and corporate planning to move Nissan from multi-regional firm to global firm.
(2) To achieve operating income to sales margin of atleast 4.5% by 2002
Role Of Leadership
Success And Failures Of The Company
Success:Opportunities And Threats
Opportunities:(c) Strategic Partnership with Daimler
Conclusion
Nissan had faced a huge down turn financially due to ineffective strategies. However, due to effective role of Carlos Ghosn, the CEO of Nissan Motors had made the organization to come back to its original position. This shows that leadership has a strong impact on the performance of the organization.
References
- Ciferri, L. (2014). AvtoVAZ rebound key to Ghosn's grand plan for Renault-Nissan. [online] Automotive News. Available at: https://europe.autonews.com/article/20141006/ANE/141009893/avtovaz-rebound-key-to-ghosns-grand-plan-for-renault-nissan [Accessed 13 Jan. 2015].
- Financial Times, (2013). Nissan seeks to overtake Toyota in Europe - FT.com. [online] Available at: https://www.ft.com/cms/s/0/5404b782-8680-11e2-b907-00144feabdc0.html#axzz2N9fFzTIH [Accessed 13 Jan. 2015].
- Ghosn, C., Riès, P. and Cullen, J. (2005). Shift. New York: Currency/Doubleday.
- com, (2013). Previous Years - Best Global Brands - Interbrand. [online] Available at: https://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx [Accessed 13 Jan. 2015].
- Magee, D. (2003). Turnaround. New York: HarperBusiness.
- MarketWatch, (2011). Daimler to supply Nissan Infiniti engines: report. [online] Available at: https://www.marketwatch.com/story/daimler-to-supply-nissan-infiniti-engines-report-2011-03-06 [Accessed 13 Jan. 2015].
- Nissan-global.com, (2010). NISSAN | Renault-Nissan Alliance Signs Zero-Emission Vehicle Partnership with City of Toronto. [online] Available at: https://www.nissan-global.com/EN/NEWS/2010/_STORY/100927-01-e.html [Accessed 13 Jan. 2015].
- nissan-global.com, (2014). Annual Report 2014. [online] Available at: https://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2014/AR2014_E_All.pdf [Accessed 13 Jan. 2015].
- Nissan-global.com, (2014). NISSAN | 115th Annual General Shareholders' meeting Business Report. [online] Available at: https://www.nissan-global.com/EN/DOCUMENT/HTML/FINANCIAL/SPEECH/2014/fs_speech20140624.html [Accessed 13 Jan. 2015].
- Tabrizi, B. (2007). Rapid transformation. Boston: Harvard Business School Press, p.77.
- Takarabe, Seiichi. Carlos Ghosn wa Nissan wo Ikanishite Kaetaka (How Carlos Ghosn changed Nissan). Japan: PHP Kenkyujyo, 2002
- Thakkar, K. (2014). Even with Datsun, Nissan's going nowhere - The Economic Times. [online] The Economic Times. Available at: https://economictimes.indiatimes.com/industry/auto/passenger-vehicle/cars/even-with-datsun-nissans-going-nowhere/articleshow/39858124.cms [Accessed 13 Jan. 2015].
- Tuttle, B. (2012). Is It Time to Declare the Nissan Leaf a Flop?. [online] TIME.com. Available at: https://business.time.com/2012/09/07/is-it-time-to-declare-the-nissan-leaf-a-flop/ [Accessed 13 Jan. 2015].
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