Unit description
This unit describes the performance outcomes, skills and knowledge required to plan and cost basic menus for dishes or food product ranges for any type of cuisine or food service style. It requires the ability to identify customer preferences, plan menus to meet customer and business needs, cost menus and evaluate their success.
It does not cover the specialist skills used by senior catering managers and chefs to design and cost complex menus after researching market preferences and trends. Those skills are covered in SITHKOP007 Design and cost menus.
TASK a – multiple choice
Instructions: Each multiple-choice question has four responses. You are to answer all questions. There is only one right answer. |
It’s a tool you can use to get feedback from customers regarding their preferences. |
|
It identifies which dishes are most popular with customers so you can retain them on your menu. |
|
It identifies who exactly your most frequent customers are and gives you information about them which helps you analyse their food preferences. |
correct |
It determines where you locate your business. |
So you can choose menu items which meet their needs. |
Correct |
So you can meet health and safety requirements. |
|
So you can tell if your dishes are profitable enough to put on the menu. |
|
So you can adjust the menu based on their feedback. |
Select dishes from old menus you have used before. |
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Discuss recipes and menu options with customers and survey suppliers for ingredient availability. |
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Cook potential dishes during weekly team meetings and discuss how to vary current dishes. |
|
Look at trade and other magazines, and talk to colleagues and customers |
Correct |
À la carte, degustation, theme, cyclical. |
|
À la carte, table d’hote, banquet, smorgasbord. |
|
Table d’hote, à la carte, function, cyclical. |
Correct |
Function, cyclical, carte du jour, novelty. |
Reviewing customer surveys. |
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Collating customer satisfaction and complaints sheets. |
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Doing a stocktake. |
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Checking the sales data. |
Correct |
The organisation’s popularity index, sales data and customer surveys. |
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The organisation’s customer base, service style and cuisine. |
Correct |
The organisation’s standard measures, butcher’s tests and standard yield tests. |
|
The organisation’s standards of spelling, grammar and punctuation. |
Assess it for culinary and nutritional balance. |
Correct |
Assess it for cost-effectiveness and profitability. |
|
Assess it for yield and cost of raw ingredients. |
|
Assess it for taste, texture and appearance. |
All ingredients in the dishes or food production items. |
|
All ingredients that yield less than 100%. |
|
All ingredients that yield 100%. |
|
All proposed components of the dishes or food production items. |
Correct |
Purchase weight ÷ purchase unit × 100 = actual food cost. |
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Purchase unit cost × usage % = actual food cost. |
Correct |
EPQ ÷ APQ = actual food cost. |
|
Quantity required ÷ yield % = actual food cost. |
The menu items with low yield. |
|
The menu items with the largest usage percentage. |
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The menu items with high yield. |
Correct |
The menu items with the highest food cost percentage. |
Ensuring maximum profitability. |
Correct |
Making sure all menu items have the same food cost percentage. |
|
Preparing and designing a clear and descriptive menu so the dishes and selling price are clear. |
|
Ensuring prices are similar to your competition’s selling prices for similar menu items. |
Fish and chips with salad. |
|
Beer-battered barramundi with choice of chips or steamed vegetables. |
|
Indian-style barramundi with cauliflower. |
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Pan-roasted Daintree barramundi, cauliflower, satay spices, yoghurt and barberries. |
Correct |
Fare of the sea. |
|
Hot and spicy. |
|
Rice and grains. |
|
Modern Australian. |
Correct |
To impress restaurant reviewers with your menu items. |
|
To promote the sale of menu items. |
Correct |
To fill up the white space in the formatting of your menu. |
|
To make sure customers remember your menu items. |
To improve your menu’s performance. |
Correct |
You don’t need to seek ongoing feedback from customers or others. |
|
To change your customer profile if necessary. |
|
So you have something to contribute at staff meetings. |
Analyse customer profile, customer preferences, customer surveys. |
|
Analyse customer surveys, popularity indices, sales data. |
Correct |
Seek feedback, use descriptive writing, itemise ingredients. |
|
Identify organisational service style, cuisine and customer base. |
Butcher’s tests and standard yield tests. |
|
Portion sizes and portion yield from ingredients. |
|
Feedback and profitability. |
Correct |
Culinary balance and nutritional balance. |
TASK B – Short answer
Instructions: You are to answer all questions. Read each question carefully. Ensure you have provided all required information. |
SECTION 1: Identify customer preferences
Q1: List three (3) sources where you might obtain information on your organisation’s customer profile and food preferences.
Sales data |
Surveys |
Customer Interviews |
Satisfactory Unsatisfactory
Q2: What is the profile of customers in your workplace or training environment? Include the following in your response: age, gender, income range, social and cultural background.
Satisfactory Unsatisfactory
Q3: Analyse last month’s entrée sales data from this inner city restaurant.
Week Ending |
Seared scallops |
Deep-fried calamari |
Grilled prawns |
Ceviche |
9/11/20XX |
430 |
134 |
334 |
355 |
16/11/20XX |
511 |
112 |
323 |
367 |
23/11/20XX |
535 |
98 |
339 |
354 |
30/11/20XX |
544 |
102 |
328 |
365 |
Total |
2,020 |
446 |
1,324 |
1,441 |
Use the sales data to calculate the popularity index for each of the entrées. Round your answer up or down to the closest two decimal places.
Seared scallops: |
38.62% |
Grilled prawns: |
25.31% |
Deep-fried calamari: |
8.53% |
Ceviche: |
27.54% |
Satisfactory Unsatisfactory
Q4: Based on your sales data analysis of customers’ food preferences in Q3, which of the restaurant’s entrées would you replace?
Calamari. |
Satisfactory Unsatisfactory
Q5: Based on the types of entrées offered on the menu in Q3, what is the restaurant’s organisational service style and cuisine?
Sea food and Fine dining. |
Satisfactory Unsatisfactory
Q6: This is the customer profile for the inner city restaurant: ‘Our customers are health-conscious female executives between 25 and 35 years of age who work in the inner city on an income of over $100,000 per year.’
Which entrée would you add to adjust the entrée selections to better meet your customers’ needs?
Beer-battered fish fingers smothered in tartare sauce and garnished with onion rings. |
|
Gumbo of fresh prawns, spicy sausage and succulent chicken breast smothered in rich Cajun sauce on a bed of steamed rice. |
|
Gravlax of Atlantic salmon on a bed of fresh mesclun leaves drizzled with pomegranate balsamic dressing. |
Correct |
Satisfactory Unsatisfactory
Q7: Which of the following main courses would deliver the highest yield while at the same time meeting your customers’ preferences?
Surf and turf Sirloin steak cooked to order accompanied by beer-battered prawns and potato wedges. |
|
Vegie delight Goat cheese tortellini, date purée, brown butter almonds and broccolini (V). |
Correct |
King prawn butterflies Off-the-shell king prawns lightly spiced, battered and deep fried to a crispy finish accompanied by steamed cauliflower and broccoli smothered in rich cheese sauce. |
Satisfactory Unsatisfactory
SECTION 2: Plan Menus
Q8: What type of menu would suit a wedding reception?
function |
Satisfactory Unsatisfactory
Q9: What type of menu would suit a prison?
Cyclical |
Satisfactory Unsatisfactory
Q10: What type of menu would you prepare for a fast food restaurant that serves Mexican cuisine?
A la carte |
Satisfactory Unsatisfactory
Q11: You’ve generated a range of ideas for menus for dishes or food production ranges. Explain the six (6) steps you would take next to coordinate the menu development process.
Sort ideas into a draft menu. |
Write a list of your ingredients |
Check feasibility |
Identify, source and purchase all required ingredients. |
Prepare, cook, and present the sample dishes. |
Assess the sample dishes |
Satisfactory Unsatisfactory
Q12: You must ensure there aren’t any organisational constraints or other factors that could stop you from producing the dishes profitably and to a high standard. Identify six (6) factors to consider when assessing the merits of your dishes.
Dishes match staff skill levels. |
Dishes are cooked using a variety of cooking methods. (This helps ease the load on equipment, too.) |
Dishes match customer preferences according to sales data and customer profile. |
There’s enough staff hand to produce the dishes within specified timeframes. |
There’s enough bench and storage space in the kitchen to produce the dishes. |
There’s enough small and large fixed equipment to produce the dishes during peak service time. |
Satisfactory Unsatisfactory
Q13: List the four (4) factors you can vary to achieve culinary balance in your dishes or food production items.
Colour |
Size and Shape |
Taste |
Texture |
Satisfactory Unsatisfactory
Q14: Identify four (4) ways you can achieve nutritional balance in your dishes or food production items.
Vary the cook methods |
Vary ingredients |
Provide nutritional value |
Use delicacies and seasonally available ingredients. |
Satisfactory Unsatisfactory
Q15: Identify three (3) people you can consult with at different stages of menu planning.
Managers Customers |
Head chef |
Kitchen hands |
Satisfactory Unsatisfactory
SECTION 3: COST MENUS
Q16: Identify eight components you’d need to itemise to cost dishes or food production items.
Main ingredients |
Oil |
Garnishes |
Sauces |
Salt / Pepper seasoning |
Container |
Serviettes |
Wrapping |
Satisfactory Unsatisfactory
Q17: What documents can you use to identify the purchase price or cost per unit of each ingredient?
Supplier Invoices price list. |
Satisfactory Unsatisfactory
Q18: List the three (3) standard measurements you would use when itemising ingredients and calculating portion yields and/or costs from raw ingredients. Provide an example of each.
Weight Gms/ 1KG - vegetables, meat, fish |
Volume Ml/Litre - Milk, stock, Juice |
Count individually - Eggs, Bacon, Bread |
Satisfactory Unsatisfactory
Q19: You buy 10 kg carrots. After washing, peeling and trimming you have 9 kg left.
Calculate the yield % of the carrots. State the formula you used. Show how you arrived at this figure.
PQ / APQ x 100 Yield% 9kg / 10 kg x 100 = 90% |
Satisfactory Unsatisfactory
Q20: You have obtained the following butcher’s yield information about whole raw chickens.
As purchased quantity (APQ) |
10 kg |
Edible portion quantity (EPQ) |
6 kg |
Usable trim weight |
2.5 kg |
Waste trim weight |
1.5 kg |
Calculate the yield % of the chicken. State the formula you used. Show how you arrived at this figure.
EPQ / APQ x 100 = Yield 6000 / 10.000 x 00 = 60% |
Satisfactory Unsatisfactory
Q21: Calculate the usable trim % of the chicken. State the formula you used. Show how you arrived at this figure.
Usable trim / APQ x 100 = usable trim % 2.5kg / 10.000 x100=25% |
Satisfactory Unsatisfactory
Q22: Calculate the waste % of the chicken. State the formula you used. Show how you arrived at this figure.
Waste trim weight / APQ x 100 = waste% = 15% |
Satisfactory Unsatisfactory
Q23: Use the information below to calculate the actual cost of the asparagus.
State the three (3) formulas you used and the steps you took to arrive at this cost.
Ingredients |
Qty. |
Unit |
Purchase unit |
Purchase unit price |
Cost |
|
Yield |
Total cost |
|||||
Asparagus |
150 |
g |
1 kg |
$5.95 |
75% |
$1.19 |
Quantity required / Yield% = purchase weight 150g / 75 x 100= 200 g |
Purchase weight / purchase unit x 100 = usage % 200 g / 1000 g x 100 = 20% |
Purchase unit cost x usage % = actual food cost $5.95 x 20 / 100 = $1.19 |
Satisfactory Unsatisfactory
Q24: Calculate the profitable selling price of a dish with a food cost per portion of $7.22 and a standard food cost percentage of 28%.
State the formula you used. Show how you arrived at this price. Round your answer up to two decimal places.
Food cost per portion x 100 / Standard food cost% - Selling price 7.22 x 100 / 28 = $25.79 |
Satisfactory Unsatisfactory
Q25: Use the information provided to assess the cost-effectiveness of these dishes.
Dish name |
Section |
Portion size |
Food cost /portion |
Food cost % |
Raw selling price |
Adjusted selling price |
Orange cake |
Pâtissier |
Dessert |
$1.58 |
17% |
$9.29 |
$9.50 |
Profiteroles |
Pâtissier |
Dessert |
$3.08 |
32% |
$9.62 |
$9.75 |
Brandy snap |
Pâtissier |
Dessert |
$2.11 |
22% |
$9.59 |
$9.50 |
Orange cake |
Profiteroles |
Satisfactory Unsatisfactory
SECTION 4: write menu content
Q26: Use your creativity to promote sales.
Rewrite this dish description using words that better appeal to well-travelled baby boomers with high buying power in a fine dining restaurant.
Be sure to include geographical descriptors and a style of cuisine.
Grilled Tasmania Snapper with rustic garden vegetable and lemon citrus beurre blanc. |
Satisfactory Unsatisfactory
Q27: You’re promoting the sale of a new spinach and ricotta lasagne. List seven (7) dish characteristics you could use in the menu description to promote sales. Provide an example of each one.
Cuisine Style Southern Italian |
Geographical locally grown Tasmania spinach |
Cooking method freshly baked |
Texture Al Dente |
Service temperature hot |
Flavour |
Tangy |
Satisfactory Unsatisfactory
Q28: Describe the difference in formatting between a three-course table d’hote menu listed by title only and an à la carte style listed by title and description.
The number of dishes on the menu and how you list them influences the menu's size and shape. |
Satisfactory Unsatisfactory
Q29: Identify the typical characteristics of menus you need to keep in mind when writing menu content and formatting your menu.
Name of the establishment Menu courses or selections Price Name of the dish Description of the dish |
Satisfactory Unsatisfactory
Q30: Seasonal products and commodities influence menu content. Explain how to deal with this.
Seasonal products and commodities influence menu content. You can either change your menu with the seasons or slide a separate inclusion into the menu listing the seasonal specials. |
Satisfactory Unsatisfactory
Q31: Identify two (2) ways you can use technology to help you calculate yield and costs, and to write menu content.
excel - Spread sheets formulas |
Spellcheck to identify and correct spelling and grammatical errors. |
Satisfactory Unsatisfactory
SECTION 5: Evaluate menu success
Q32: What are four (4) ways you can get ongoing feedback from customers and others to improve menu performance.
Satisfactory Unsatisfactory
Q33: List three (3) ways you can assess the success and popularity of menu items.
Satisfactory Unsatisfactory
Q34: What is a customer survey and how can it help you?
Satisfactory Unsatisfactory
Q35: Describe three (3) ways you could adjust menus based on feedback and profitability.
Satisfactory Unsatisfactory
Learner assessment guide and evidence This assessment requires you to identify customer preferences, and plan, cost and write an à la carte seasonal menu. You are required to do the following: Complete Tasks 1, 2, 3, 4 and 5. Describe your workplace or training environment’s style. Develop a customer profile for your workplace or training environment. Identify customer preferences in your workplace or training environment. Develop and cost a seasonal à la carte menu that incorporates ethnic food preferences of customer groups. Format and upload the à la carte menu. Develop and determine a selling price for a table d’hote menu. Answer all the questions. Attach organisational information to this assessment when requested within each task. |
Task 1 Identify customer profile
Q1: Research information about your workplace or training environment’s cuisine, menu and service style.
Category |
Organisational information |
Style of cuisine |
|
Menu style |
|
Service style |
|
Sequence of courses |
Satisfactory Unsatisfactory
Q2: Develop a profile of your workplace or training environment’s customers. List the sources of organisational information you used to develop this profile.
Profile category |
Profile information |
Sources of customer profile information |
Age range |
about religion or vegan/vegetarians... just example above. |
|
Gender |
||
Income level and/or buying power |
||
Social and cultural background |
Satisfactory Unsatisfactory
Q3: Based on your current menu, what are your customers’ food preferences? Use organisational documents, POS or other computer systems and manual or computerised reports to complete the table.
If your workplace or training environment’s menu does not match the headings provided, please modify heading to reflect your menu structure. Attach one copy of each type of organisational information used to identify customer preferences to this assessment.
Food preferences |
Organisational information |
||
First course / entrée |
Main course / meal |
Dessert / sweet item |
|
Highest selling / most popular menu item |
|||
Lowest selling / least popular menu item |
Satisfactory Unsatisfactory
Checklist
Task 2: Develop a seasonal à la carte menu (background information)
Scenario information
You are developing a new winter à la carte dinner menu for Ashton’s, a casual dining restaurant that seats 60 customers. The menu items are presented under four sections: starters, entrée, main course and desserts. All meals are served plated to the table by service staff. The restaurant caters mainly for adults ranging from 25 to 45 years old. It’s located in a middle-class area with a significant population of office, business and management professionals. The population is very culturally diverse, predominantly European and Asian cultural backgrounds. The restaurant owners have noticed a steady trend towards customers preferring healthier meal options (mainly low-fat, low-sugar options) and increasing requests for vegetarian menu options.
Customers do not tend to spend more than one and a half to two hours in the restaurant during dinner service. On average, 70% of customer’s order two courses: entrée/starter and main course or main course and dessert. Only 20% order three courses.
The current menu is broken down into four sections.
The menu style is modern Australian with dishes from a wide variety of cuisines, including Malaysian, Chinese, Thai, Italian and Greek. Some dishes offered during the winter months are influenced by German and Hungarian cuisines.
Prices range from $10 to $15 for starters, $12 to $18 for entrées, $22 to $35 for main course and $10 to $15 for desserts. The restaurant has found that customers are resistant to dishes outside of these price ranges unless they can see value for money, or the dish is rare or unique.
There are five staff rostered in the kitchen most nights of the week: the chef, two cooks (two years’ and five years’ experience post-apprenticeship), one second-year apprentice and a kitchen hand. The following equipment is available in the restaurant kitchen.
Large equipment |
Small equipment |
Two ovens Four open-range stove-top burners (one is a wok burner) above one oven One griddle and two open-range stove-top burners above the second oven One salamander One double-vat deep fryer One combi oven (convection and steam) One 20 litre floor-mounted planetary mixer Walk-in cool room, dry store area and large double-door freezer Hot bain-marie with under-display plate warmer Cold bain-marie with under-display refrigeration cabinet |
Food processer and blender Microwave oven Slicer Mincer Pasta machine |
Task 2.1 Develop a seasonal à la carte menu
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Step 9
Task 2.2: Question and answer
Q1: What issues did you identify when checking feasibility of your dishes?
Satisfactory Unsatisfactory
Q2: What issues did you identify when checking the culinary and nutritional balance of your dishes and menu?
pag 20 |
Satisfactory Unsatisfactory
Q3: What dishes (if any) had to be modified or changed as a result of your evaluation process?
pag 23 |
Satisfactory Unsatisfactory
Q4: Briefly explain how this menu meets the preferences of your customer profile.
Satisfactory Unsatisfactory
Q5: List the seasonal dishes you have included in your menu. Explain why they are suitable for a winter menu.
Satisfactory Unsatisfactory
Q6: What dishes on your menu originate from other cuisines or cultures? List the dishes and their cuisine, country or culture of origin.
Satisfactory Unsatisfactory
Q7: Summarise the responses and feedback obtained from your evaluation panel. Include positive, negative and constructive comments made about dishes and the menu by panel members.
Satisfactory Unsatisfactory
Q8: What changes did you make to the menu and selected dishes based on their feedback and comments?
Satisfactory Unsatisfactory
Checklist
NOTE: Information, recipes and your draft menu will be required to complete Task 3.
Task 3: Cost menu
Step 1
Step 2
Step 3
Step 4
Task 3.1: Question and answer
Q1: Assess the cost-effectiveness of your menu items. Which items are within the price ranges for current menu courses? Which items are not?
Menu items within current price range |
Menu items NOT within current price range |
Satisfactory Unsatisfactory
Q2: Choose one dish that is not within the current menu price range. Describe any changes you can make to the recipe and its ingredients to ensure the dish’s selling price is within the business’s current price range while still maximising profitability.
Satisfactory Unsatisfactory
Q3: Which dish is the least profitable on your menu? Why is it the least profitable?
Satisfactory Unsatisfactory
Q4: List the four (4) most profitable dishes on your menu.
Satisfactory Unsatisfactory
NOTE: Your menu and the results of your pricing calculations will be required to complete Task 4.
Task 4: Write a menu content
Complete all the following tasks:
Task 4.1 Question and answer
Q1: Describe how you will present the menu to customers, for example, folders, covers, boards or binding. Include details of colour schemes, pictures, icons, logos, symbols and other decorative items.
pag 51 to 53 |
Satisfactory Unsatisfactory
Q2: Explain why you think this method of presentation is appropriate for the style of menu and restaurant.
Satisfactory Unsatisfactory
Task 5: Prepare and cost a table d’hote menu
Step 1
Step 2
Step 3
NOTE: Submit all documentation, answered assessment questions, and relating evidence via LMS.
Learner assessment guide and evidence This assessment requires you to identify customer preferences, and plan, cost and write an à la carte seasonal menu. You are required to do the following: Complete Tasks 1, 2 and 3. Develop and cost three menus: buffet, degustation and cyclical. Format and upload each of the menus. Determine a selling price for each menu. Answer all the questions. Attach organisational information to this assessment when requested within each task. |
Task 1: Develop and cost a degustation menu
You work in a conference centre and a large national corporation is holding their annual management event at your venue soon. The first day is allocated to a full-day board of directors and executive management meeting. The event organiser has asked for a set degustation menu to be served for lunch.
Their brief includes the following requests:
Complete all the following steps:
Step 1
Step 2
Step 3
Step 5
Task 1.1: Question and answer
Q1: How has the client’s requests and customer preferences influenced your menu planning decisions?
Satisfactory Unsatisfactory
Q2: What changes did you have to make to your draft menu and recipes to ensure you met the conference centre’s SFC% for buffet menus?
Satisfactory Unsatisfactory
Task 2: Develop and cost a buffet menu
Day two of the annual management event is a series of seminars, workshops and guest speakers for all executive and senior management of the corporation. A buffet dinner is planned for that evening.
Their brief for the buffet dinner includes the following requests.
The organiser anticipates 250 guests for dinner on tables of ten to 12.
Complete all the following steps:
Step 1
Step 2
Step 3
Step 5
Task 3: Develop and cost a cyclical menu
Your work in an aged-care facility. You have to prepare a three-week cyclical menu for the residents for breakfast, lunch and dinner. There are 150 residents in the facility.
Breakfast includes a standardised range of cereals, juices, fruits and toast that are served every day. You only need to plan for one hot breakfast item. Hot egg-based breakfast items are limited to a maximum of four times in one weekly cycle. Only 50% of residents eat the hot breakfast option.
Lunch is the main meal of the day. It consists of one entrée, a choice of two main courses and one dessert.
Dinner is a lighter meal consisting of an entrée (often soup), a light, snack-style main meal and a fruit-based dessert. Portion sizes for the dinner main course are smaller than for lunch.
The following factors must be considered when planning your cyclical menu.
To keep costs down, the facility’s management encourages the use of frozen, pre-prepared or convenience foods, for example, use of powdered soup bases. The facility has a budget of $18 per day per resident for your menu. The costs for standard breakfast items (cereals, juices, etc.) are not included in this price. This target does not have to be achieved on a daily basis as long as it averages out within each week period of the three-week cycle.
The facility’s kitchen has limited space and facilities. The following equipment is available.
Large equipment |
Small equipment |
One commercial oven Four open-range stove-top burners above the oven One salamander One combi oven (convection and steam) One single-vat deep fryer One bench-mounted planetary mixer Small walk-in cool room, open shelving dry store area and single-door freezer Hot bain-marie with under-display plate warmer |
Food processer and blender Microwave oven Pots, pans, frypans, stockpots, etc. |
Complete all the following steps:
Step 1
Step 2
Step 3
Step 4
Step 5
NOTE:
Task 3.1: Question and answer
Q1: What items in your initial draft menu did you have to replace or modify to meet the budgetary restrictions of the aged-care facility?
Satisfactory Unsatisfactory
Practical checklist
To be completed by the assessor.
Learner’s name: |
Did the learner successfully demonstrate evidence of their ability to do the following? |
Completed |
|||
Yes |
No |
|||
Identified and evaluated food preferences of differing customer bases and used it to inform menu planning. |
||||
Generated a range of ideas for menus for dishes or food production ranges, and assessed their merits against customer or client requirements. |
||||
Chose menu items to meet customer preferences, availability of seasonal products, and appropriateness to food outlet. |
||||
Developed menus that use different dishes or food production ranges. Set degustation menu Buffet menu Cyclical menu |
||||
Included balanced variety of dishes or food production items for the style of service and cuisine. |
||||
Itemised proposed components of included dishes or food production items. |
||||
Calculated portion yields and costs from raw ingredients using manual or computerised techniques. |
||||
Assessed the cost-effectiveness of proposed dishes or food production items and chose menu items that provide high yield. |
||||
Priced menu items to ensure maximum profitability using industry or organisational profit margins, mark-up procedures and rates. |
||||
Compared menu items based on their anticipated yield, budgetary constraints and profitability. |
||||
Identified unprofitable menu items and adjusted menus to include high-yield dishes. |
||||
Wrote menus creatively using words that appeal to customer base and fit with the business service style. |
||||
Used correct names for style of cuisine. |
||||
Used descriptive writing to promote sale of menu items. |
||||
Learner assessment guide and evidence This assessment requires you to evaluate the success of a menu. You are required to do the following: Complete Task 1. Answer all the questions. Attach organisational information to this assessment when submitting the assessment. |
Task 1: Obtain feedback
Step 1
Step 5
Task 1.1: Question and answer
Q1: Why is it important to seek feedback and evaluate the success of a menu and individual menu items?
pag 61 |
Satisfactory Unsatisfactory
Q2: Which menu items regularly record the highest number of sales?
Satisfactory Unsatisfactory
Q3: Do these items also regularly receive positive feedback and customer satisfaction ratings from customers? Why/why not?
pag 62 |
Satisfactory Unsatisfactory
Q4: Are your highest-selling menu items the most profitable items on your menu?
yes or not |
Satisfactory Unsatisfactory
Q5: Are the menu items you obtain the most positive feedback about from customers the most profitable items on your menu?
yes or not |
Satisfactory Unsatisfactory
Q6: If you answered yes to both Q4 and Q5, briefly discuss how this impacts the food outlet’s overall profitability.
Satisfactory Unsatisfactory
Q7: If you answered no to both Q4 and Q5, briefly discuss how this impacts the food outlet’s overall profitability.
Satisfactory Unsatisfactory
Q8: What menu items regularly record the lowest number of sales?
Satisfactory Unsatisfactory
Q9: Do these items receive positive or negative feedback and comments from customers? Briefly summarise the type of feedback obtained.
Satisfactory Unsatisfactory
Q10: Are your lowest-selling menu items the most profitable or least profitable items on your menu?
Satisfactory Unsatisfactory
Q11: Are the menu items you obtain the most negative feedback about from customers the most profitable or least profitable items on your menu?
Response can be most profitable or least profitable. Explanation of response is not required.
Satisfactory Unsatisfactory
Q12: If you answered most profitable to both Q4 and Q5, briefly discuss how you think you can increase the popularity of this dish to increase sales and therefore revenue.
Satisfactory Unsatisfactory
Q13: If you answered least profitable to both Q4 and Q5, briefly discuss how you can adjust the menu or menu item(s) to improve popularity, sales and customer satisfaction.
Satisfactory Unsatisfactory
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