Marketing Mix Recommendation To Increase Assessment Answer
Answer:
2. The second recommendation can be product line pricing. It would help the company in setting the price for multiple products that is being offered in coordination with one other product. Therefore, it can be successful in creating different quality levels in the minds of the customers. Moreover, it can help in increasing the profit and turnover the company, ALDI. The product line pricing can be helpful in increasing the customer satisfaction level (Arokiasamy, 2012). On the other hand, the company can gain large-productivity gains. Thus, it can help in remaining in the competition and provide better service to the consumers in terms of price and quality. It can be also effective for the consumers to make decisions.
References
Aldi.com.au,. (2015). Products & Warranty FAQs - ALDI Australia. Retrieved 27 January 2015,
Arokiasamy, A. (2012). The Effect of Marketing Mix and Customer Perception on Brand Loyalty. IOSR Journal Of Business And Management, 4(2), 1-11. doi:10.9790/487x-0420111
Brooks, N., & Simkin, L. (2012). Judging marketing mix effectiveness. Mrkting Intelligence & Plan, 30(5), 494-514. doi:10.1108/02634501211251025
Kumar, V., Fan, J., Gulati, R., & Venkat, P. (2009). Practice Prize Paper —Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific. Marketing Science, 28(4), 645-655. doi:10.1287/mksc.1080.0477
Meng, S., & Chatwin, C. (2012). Measuring E-Marketing Mix Elements for Online Business. International Journal Of E-Entrepreneurship And Innovation, 3(3), 13-26. doi:10.4018/jeei.2012070102
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